SunChina Real Estate Investment Management Co., Ltd., (Abbreviated as SUN-REF) is a real estate fund management company with rich experiences of international practices. We are famous for our specialization in real estate fund management, thus awarded: “China Best Real Estate Management Valued Company” and “China Best Real Estate Fund Valued Manager”. SUN-REF defines our operation concept as “depending on value to push productivity”, having scheduled three strategies in China, that is, Step 1: the 2008 Olympic Games Program; Step 2: the 2010 Expo Program and Step3: the 2015 Flying-dragon Program.

In China, SUN-REF mainly has operations of three kinds: real estate fund management、real estate investment and real estate investment banking, of which the first service should serve as the best channel for foreign capital to enter China real estates, while the last service as a solution for China real estate enterprises to entering the world capital markets.

Recognizing the trend and business opportunities of China real estates, SUN-REF locks its investment objects in land operations, commercial real estates, industrial real estates, and scientific & technological real estates by applying investment navigation system. This varied positioning has always made SUN-REF feel free in China real estate markets. SUN-REF elevates capital efficiency by using optimal portfolio and strategies; reduces investment risks with special risk prevention walls; and secures maximum profit through special value-orientated investment management modes. SUN-REF focuses its operation areas mainly on such central national cities as Beijing, Shanghai, together with rapid development on some next central cities.

It is SUN-REF who first advocates the value-orientated investment management mode, and becomes the best real estate fund of value sense in China. Creating value for our investors and clients is the common values among SUN-REF staff, whose value culture is always reflected in daily activities. This value-orientated investment management mode is strictly consisted with other components such as value ideas, investment philosophy, investment experiences, management specialization and value promotion etc., SUN-REF turns investment and management activities into value, all management teams and top leaders have formed such value culture as: always putting investors and clients on first place.

Just driven by this value force, SUN-REF has already formed China’s first “Real Estate Value Bag”. After having calculated the real investment value of a vast majority of China’s real estate companies and projects, SUN-REF sifted one thousand excellent real estate companies and projects for the world capital, thus “Real Estate Value Bag” contains one thousand China real estate value companies and one thousand China real estate value projects, which includes valued office building projects, valued apartment projects, valued housing projects, valued villa projects, valued commercial real estate projects and valued industrial real estate projects, etc.,

Having researched China real estates for years, SUN-REF feels proud of creating a business mode of integration. We have shaped an operation motive force circulation of integration links, industry links and promotion links by integrating the whole real estate industry link longitudinally and horizontally. Far from our initial landing on China, SUN-REF first established a Strategy Research Centre for China Real Estate, which studies on and predicts the coming of radically changing China real estates, i.e., “China Real Estate Integration Era”, “China Real Estate Division Era”, “China Real Estate Finance Era”, “China Real Estate Value Era”; Studies on the channel mechanism and investment strategy for world capital to connect China real estates; studies on the finance innovation strategy and investment & financing strategy for China real estate; studies on and regularly releases China real estate expectation index (REVI), real estate decision-making index (REVI) and so on, in order to provide decision-makers of world capital and China real estates with a number of forecasting information.

SUN-REF feels proud of creating a unique investment philosophy. Based on a good command of China real estate industry, together with the innovation spirit of professional investors, SUN-REF has formed a more creative and operational investment philosophy, which contains hundreds of investment tools and management models, covering all the links throughout the investment operation process such as value system, financing system, investment system, talents system, risk-prevention system, cost system, process system, valuation system, project management system and SUN ecological system, etc., All of them secure creating value for our investors and clients.

Of course, all these achievements depend on our excellent management team comprising of high quality talents, of whom main internal partners all have reached doctor, MBA or master’s degree, key operators have master or bachelor’s degree. Further, SUN-REF’s investment management team is very capable of professional management with several renowned native experienced management advisors and research experts; skilful real estate investment experts; many experienced real estate project managers; and an expert group made up of many famous real estate entrepreneurs. All these have formed a mutual interaction among capability, specialization, superiority and resources.

Another feature of SUN-REF is coherently uniting internationalization with localization. High level decision- makers are of strategic thinking and global vision, and the investment management team has rich international investment experiences, knowing international investment practices. The international accounting standards are observed for finance management, relevant services are entrusted to certain famous law companies and accounting companies for our investors to secure every investor’s interests. SUN-REF is very familiar with China’s laws and policies, always keeping close touch with China and local governments so that an effective operation platform and smooth information platform has been built, nearly reducing the political risk to zero.

Strong capability of resource integration guarantees creating value for our investors and clients. SUN-REF builds and dominates the SUN ecological system, where all parts coexist and co-win, integrating almost all strong resources for real estate investment management, including a high-level adviser group, expert alliance, investment alliance, risk-prevention alliance, clients alliance, investment and loan alliance, guarantee alliance, assistance system, supporting system, information system, exit system etc., In addition, SUN-REF also initiated the China Real Estate Resources Promotion Federation, integrating all the resources along the industry links of China real estate longitudinally so that a beneficial interaction occurs between world capital and China value real estates and coordinated service resources. Actually, the resource integration and value system of SUN-REF is currently affecting the progress and changing of China real estates.

A galaxy of gold and business opportunities are contained in China real estates. “The 8.31 Land Transfer Restriction Reform” (An official document setting August 31, 2004 as a deadline of transferring land only by private contracts) and “the New Macro-control over Real Estate” are impelling China real estates to change its original modes of development and operations, thus real estate finance is becoming the mainstream mode of operations for China real estates soon. However, a great number of firms and projects would face harsh challenge due to the relatively lagged development of real estate finance in China. The 121 Document released by the People’s Bank of China has brought a big blow on China real estate companies for their traditional borrowing money from banks,and the 212 Document released by China Bank Monitoring and Regulation Commission has cast a dark shadow over real estate trust, the last straw of financing for China real estate companies. Meanwhile, other domestic financing product can’t meet the huge capital demand of China real estate firms at all. Therefore, China real estates are presenting unprecedented warmth to world capital, some world capital institutions have taken the lead for times in this regard, actually, having got in a plenty of profits from China real estates.

The Golden China is attracting capital from all over the world while China real estates may be one of the best investment opportunities in this century. As we all know that the market-orientated China real estates has just experienced for 7 years, its development is still in initial stage, which lags behind the rapid development of China economy. It is obvious that China economy will keep its speed and China real estates keep being the gold mines of world capital in the coming 20 years. In China, single real estate project returns has reached by 30%-60%, while the total investment returns has even exceeded 60% if it is operated by a specialized real estate management company. And all these risks behind can be predicted and controlled. In brief, SUN-REF would like to share with you our experience, which is felt by investing in China real estates for years, that is., investing in China real estates must be the safest and most profitable investment!

China is changing the world while China real estates are changing China. We are expecting of double-win cooperation with you; of writing history with you!